- Support the manager in designing local trade marketing activities, in line with Brand and corporate guidelines.
- Support the manager in defining and implementing an annual Trade Marketing Activity Calendar for the Middle East region for each brand with focus on the special needs of key accounts and top doors.
- Ensure and supervise clear and timely execution of all TM projects in the area of competence.
- Manage the organization and roll-out of local exclusive customer events and trade fairs.
- Attend relevant local Customers Meetings and local Buying Days working closely with the Sales Team.
- Manage BTL/Trade MKTG investments (budget, follow up, ROI) and ensure efficient spending.
- Closely liaise with HQ functions (Global TM Team, Brand Managers) as well as local functions (Sales, Finance, Sales Support).
- Manage daily communication with Field Marketing Agency to ensure regular development of BTL activities.
- Support sales event organization, dealing with suppliers and managing all logistic and organization details.
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